Our Story
Gourmet Baking Made Simple, Clean, and Craveable
Our Founder
Driven by a love for homemade treats and a desire for better ingredients, I set out to create baking mixes that combine gourmet flavor with clean, simple ingredients. Tired of store-bought options full of additives or lacking in taste, I envisioned a brand where quality, ease, and affordability could all live in one delicious mix. What started in my kitchen is now a growing movement to make baking joyful, accessible, and just a little bit healthier—for everyone.— Cammy Lu, Founder & Chief Brand Officer
The Heart Behind the Mix
We believe that baking should be joyful, simple, and made with ingredients you can trust. Our vision is to bring gourmet-quality treats into every kitchen—without the hassle, high cost, or questionable ingredients. With our clean, easy-to-use mixes, we’re reimagining home baking as something everyone can enjoy, whether you're a seasoned baker or just getting started. Delicious, feel-good baking—made for real life.
Built on care, baked for connection.
Supporting your sweetest moments—every step of the way.
From weeknight treats to weekend celebrations, we’re here to make your moments sweeter. Every mix is our way of saying: you matter, and you deserve something delicious.
Gourmet Taste Made Easy
We believe everyone should feel like a pro in the kitchen. Our mixes are crafted to deliver bakery-worthy flavor with zero stress, whether you're a seasoned baker or just getting started.
No Compromises—Ever
We never cut corners on ingredients or flavor. You get the best of both worlds: clean, conscious baking that tastes amazing.